Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. AI hype is easy to buy into. But behind the scenes, most enterprise teams are struggling with ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

Naveen Edapurath Vijayan is a Sr Manager of Data Engineering at AWS, specializing in data analytics and large-scale data systems. Artificial intelligence (AI) is transforming the way businesses ...