Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content. The post Google exec says AI search optimization is ‘the same ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information ...

SAN DIEGO — Mitchell Repair Information Co. L.L.C. is offering its Mitchell 1 Google Optimization Suite to help automotive repair shops boost their online presence and drive new business opportunities ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

For many years Google has been advising site owners to prioritize user experience (UX) in order to benefit search engine optimization (SEO) rankings, but now five key signals are being officially ...

Over the past several years, Google has been working to make Android apps smaller in size by optimizing what code and resources are downloaded to devices. The latest initiative on this front is “App ...