AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Some of the updates could help enterprises increase the accuracy of AI applications and agents, and increase developer productivity with AI. Google Cloud has introduced new updates to its ...

While Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach presents some unwelcome challenges for agencies, from reduced visibility into click data and ...

Overview: Google Tag Manager centralizes all website tags, improving efficiency while reducing manual coding errors.GTM ...

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...