ID Graph Is a New Feature for Oracle’s Marketing Cloud This Spring

Oracle ID Graph claims to analyze channel identifiers and device-centric indicators to establish a single customer identity.
adexchanger

Behind The Data Cloud, The Basis Of Oracle’s ID Graph

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...
adtmag.com

Oracle Tackles Spatial and Graph Big Data Analytics

With nearly 20 years of experience working with spatial and graph data in its flagship relational database, Oracle Corp. is taking that expertise and putting it into a new Big Data tool. Oracle Big ...
adexchanger

Oracle Links Cross-Platform IDs, Touts Data Neutrality

Oracle is rallying behind a product called Oracle ID Graph, announced Wednesday at Oracle Modern Marketing Experience in Las Vegas. It’s not a cross-device ID – the enterprise cloud company recognizes ...
SDxCentral

Oracle Faces Lawsuit for Selling Personal Data With ID Graph Product

Oracle is being served a class-action lawsuit on the grounds the cloud provider's regularly conducted business practices result in "deliberate and purposeful surveillance of the general population." ...