First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

How long a perm lasts depends on a range of factors, including your hair type and your haircare routine. But you can generally expect a perm to last for at least a few months. ‘Perm’ may be short for ...

There are many types of permanent hair straightening options However, all use chemicals that cause damage to the hair. Permanent hair straightening treatments are a form of chemical processing for ...