As noted in my May 2001 column, benchmarking is used by companies throughout the world to match their performance to the best firms when it comes to critical aspects of operations. This month, it's ...

The A–F grading scale has long been the cornerstone of measuring success in K-12 schools, but educators and researchers continue to question whether those letters truly reflect what students know, and ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

I believe that just about every business can benefit from AI by using it to create better products and services, drive efficiency in their operations, or improve customer experience. However, not ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...