Todd Beaupré, Rene Ritchie, and Katarina Mogus at VidCon 2026's panel "Decoding the Algorithm: What Your Audience Actually Wants on YouTube." Credit: Kristy Puchko / Mashable VidCon is a premier ...

In YouTube’s latest update, viewers can tweak what the algorithm shows on their front page and curate it to a specific vibe.

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

Add Popular Science (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

SummaryYouTube’s evolution from a free‑to‑use video hub into a corporate behemoth has reshaped the creator economy and the advertising landscape. By tightening partnership thresholds, tightening ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...