AI is powerful, but it is not magic. Just because developers use AI tools does not mean outcomes will improve automatically.

If you’re using software development productivity metrics to evaluate developer performance, then you’re doing it wrong. For best results, tie them to business outcomes. I cringe when development ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More One of the major challenges leaders of software companies face is giving ...

As knowledge workers, including software engineers, shifted to remote work during the pandemic, executives expressed a concern that productivity would suffer as a result. The evidence is mixed on this ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Software engineering teams have tried all sorts of ways to measure the software development process and developer productivity. Here’s why DORA metrics are becoming the industry standard. For years, ...

In ye olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t ...