Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Daren Ng shares strategic insights on the evolving foundations of modern search engine optimization, reflecting how digital visibility is increasingly shaped by structure, accuracy, and long-term ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Search is increasingly less about scrolling a list of links and more about reading an instant, AI-generated response. Across major platforms, answer-style interfaces now summarize topics, pull ...

For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information ...