Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

In a way, your résumé summary is a miniature elevator pitch - an overview of your skills and achievements, designed to attract the attention of a recruiter. Imagine, if you will, that the hiring ...

Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...

Every time I deliver a B2B copywriting course, I’m amazed how quickly a few simple tips can make a real difference to the effectiveness of someone’s writing. Sure, the structures and approaches we ...

Write like a pro by picking up Scrivener 3 for only half its normal price. Photo: Cult of Mac Deals Even the greatest authors can encounter a serious case of writer’s block. But now there’s a modern ...