How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

When thinking about what to include in your commercial, consider who you are as a business. Some still photography studios focus on senior or family portraits, while others focus on the advertising ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. What often holds playwrights back is that they ...

Like film, television comes in a variety of different genres— but the two core types are drama and comedy. Though this has been changing recently, most dramas, whether “prestige” or “procedural,” have ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...