Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite ...

There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It’s the new elixir being pitched as the critical additive to make your marketing technology ...

Identity resolution—combining all the data and insight you have about your customer into a cohesive and addressable profile—is critical to your ability to drive customer engagement and business ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

Do your marketing efforts reach your target audience across all devices, browsers and touchpoints, or do you simply send messages using one channel at a time? Do you know what channels a customer used ...

With so many competing products and services, it can be challenging for retailers to stand out among the crowd. Shoppers are bombarded with hundreds, if not thousands, of marketing messages daily, so ...

Identity Application Enables Joint Customers to Improve Data Hygiene Insights and Data Clean Room Collaborations Without Data Leaving the Client’s Snowflake Account LAS VEGAS, June 27, 2023 (GLOBE ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...

MCLEAN, Va.--(BUSINESS WIRE)--A new report published today by Verato and Sage Growth Partners sheds light on healthcare executives’ top concerns and strategic priorities in 2022. Most shockingly, 72% ...