The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The combination restaurant model of the early to mid aughts is on the rise again, with IHOP and Applebee’s at the helm of the ... such as the Buffalo Chicken Omelette and the Ultimate Breakfast Burger ...

Can’t decide between a sweet stack of pancakes at IHOP or a savory Riblets platter from Applebee’s? If you're in Texas, you ...