Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, testing different advertising link colors, generated $200 million annually ...

The connection between employee engagement and company performance has never been more crucial. Gallup's 2024 State of Global Workplace Report revealed a staggering $8.9 trillion loss in global GDP ...

Executed well, social impact programs can transform how people live. Essentially the result of a wider planned environmental, social and governance (ESG) strategy, they can bring constructive and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. An IBM study released early this year found that 42% of enterprise-scale companies have ...