Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of ...

Nearly all businesses purchase commercial general liability (CGL) insurance. Many lawsuits trigger Coverage A of the CGL insurance policy form, which insures liability for bodily injury and property ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...