The CEO of KFC and Taco Bell China sits for hours and watches customers eat. It’s led to popular menu items
Yum China’s CEO spends hours observing customers eat—and it’s inspired some crowd-favorite menu launches at KFC and Pizza Hut ...
China's KFC and Pizza Hut CEO said she spends hours watching her customers eat
Yum China CEO Joey Wat saw Gen Z diners dip fried chicken into mashed potatoes, which gave her the idea for a "mash potato ...
Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...
KFC Sues Church's Chicken for Using 'Original Recipe' in New Ads
Church's Chicken has recently begun advertising some new chicken, bragging about the fact that they've gone back to the ...
Yum! Brands: The 'Golden Rosemary' Is Still Taco Bell, Other Brands Still Under Pressure
Taco Bell continues to drive Yum!'s performance with strong sales growth, innovation, and value promotions, contributing 75% ...
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KFC’s largest domestic franchisee’s restructuring leads to HQ layoffs
KBP Foods’ footprint has grown to more than 1,000 restaurants, including KFC, Taco Bell, Arby’s, and most recently, Sonic ...