LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
Creative Bloq on MSN

The Lego smart brick backlash, explained

Dubbed the Smart Play system, Lego's new tech is "powered by the LEGO SMART Brick, which is packed with ground-breaking, ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Lego's brainy brick makes an X-Wing sound like an X-Wing, and no app is needed to fly it

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...