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Lego, Smart

· 21h · on MSN

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life.

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· 1h · on MSN

Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

· 1d · on MSN

Lego Smart Bricks introduce a new way to build — and they don’t require screens

How Lego designed its new interactive Smart Brick

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other.

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CES 2026: Live updates on Lego, Samsung, NVIDIA, Dell and more

Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

Lego unveils a technology-packed Smart Brick at CES 2026

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud.

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Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Lego, revolutionary innovation

iHeart on MSN · 1h

Lego introduces its 'biggest innovation' since the minifigure in 1978

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to player movements and builds. Julia Goldin, LEGO's chief product and marketing officer, emphasized that this innovation marks a significant evolution in LEGO's history.

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Newser on MSN · 27m

Lego unveils 'most revolutionary innovation' in 50 years

· 1d · on MSN

LEGO makes biggest change to bricks in 50 years

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary innovation” in nearly 50 years.

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I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Lego’s ‘smart brick’ is a stupid idea

16h

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

LEGO Star Wars SMART Play: Darth Vader's TIE Fighter Revealed

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets starting with Star Wars

Yardbarker on MSN

Three new LEGO Star Wars sets are the first LEGO smart play builds

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow

Game Rant on MSN

LEGO Lord of the Rings build is the most amazing thing you will ever see

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply incredible.