For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...