LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego announced the latest toy tech on Monday at the 2026 Consumer Electronics Show, promising to enhance the imaginations of children everywhere. Adults on social media aren’t so sure.

CES 2026 is finally here, and Mashable reporters are on the ground looking for the best in show. Get live updates from the showroom floor and behind the scenes.

Sure, Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all audiences wanted to see more of was Star Wars and Jensen Huang’s little robot buddies.