To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

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IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.