Opinions expressed by Entrepreneur contributors are their own. A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...

If you don’t have a lead magnet, get one now. A lead magnet is something you give away in exchange for an email address. It can be accessed instantly, with high perceived value and high actual value.

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested ...

Getting traffic to your website is next to pointless if your visitors aren't being converted into leads. You don't need to convince them to buy your product the first time they visit your site, but to ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...

Ingredients: 125g butter, ¾ cup caster sugar, 1 teaspoon vanilla essence, 1 egg, 2 bananas (ripe & mashed), 1 ½ cups self-raising flour, and a ¼ cup of milk. That's what you need to make a banana cake ...