2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...
Pharma advertisers poured around $3.4 billion in linear TV during the first eight months of 2024. That’s an 8.1% YoY increase. Drug ads generated 54.2 billion household TV ad impressions, a 4.2% YoY ...
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