LIV Golf has announced a massive multi-year partnership with HSBC. The Saudi-backed league revealed on Thursday that it has ...

LIV Golf returns to Dallas, and behind the scenes, expert club technician Ben Genta customizes equipment for top players with ...

DeChambeau was a Cobra Golf staffer when he left the PGA Tour for LIV in 2022 but has since become a gear free agent, with his bag comprising of brands like LA GOLF, Avoda and Krank. Gear ...

Bryson DeChambeau and his Crushers GC have confirmed a multi-year collaboration with Qualcomm Technologies. Bryson DeChambeau ...

LIV Golf is trying again to get world ranking points. The Official World Golf Ranking said the Saudi-funded league of 54 ...

LIV Golf has partnered with lifestyle brand Malbon Golf to release a new limited-edition apparel collection during this week’s LIV Golf Dallas presented by Aramco.

Bryson DeChambeau opened up about golf equipment specialist Ben Guinta ahead of the 2025 LIV Golf Dallas event. After his ...

And I’m excited for the future of what golf is going to be.” Among the things DeChambeau spoke about was (of course) his ever-evolving search for the perfect equipment.

When fans entered the club Saturday morning for the 12:05 p.m. shotgun start, they were handed paper fans adorned with the ...

Traditionally, golf equipment contracts have had bonuses tied to OWGR points, and some LIV golfers have reached restructured pacts based on their challenge to rack up points.

LIV Golf recently hired a new CEO, Scott O'Neal, who replaced Greg Norman. OWGR also received new leadership, with Trevor Immelman taking over the chair from Peter Dawson earlier this year.