Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

Spirit is betting is mix of new premium offerings will build a stickier loyalty program to draw more frequent flyers and business customers.

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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s ...

The sandwich giant pulled the plug on a free sub offer, causing frustration among loyal members.

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but ...