Southwest is overhauling its frequent flyer program. Here's what's changing

Southwest Airlines is overhauling its loyalty program and replacing A-List and A-List Preferred with three new tiers.

Southwest Airlines is introducing unlimited Companion Pass trips as part of a major loyalty overhaul

The airline is introducing three new loyalty tiers, unlimited Companion Pass trips for its highest-status members, and new ...
TheTravel on MSN

Ranked: The 4 cruise loyalty programs paying elite cruisers the most in 2026

Cruise loyalty programs are shifting in 2026 as Royal Caribbean Crown & Anchor Society offers up to six free daily drinks per ...
Forbes

Creating Your Best Customer Loyalty Program

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer ...

Acxiom’s Elizabeth Donovan: Why Some Loyalty Programs Miss the Mark

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Fatburger Launches First Loyalty Program

Fatburger, the Hollywood-favorite brand known for its made-to-order burgers and owned by OHG Brands, is giving fans even more ...
Total Retail

Beyond Points: How Loyalty Became Retail's Data Backbone

In the modern retail era, loyalty is still a tool that works to reward the most frequent buyers and retain them as customers.

TrueLoyal Puts Loyalty Program Data Inside Any AI Assistant, So Teams Can Get Answers Without Waiting on a Report

TrueLoyal, the loyalty and advocacy platform behind Rewards and Fan Club™, today announced that loyalty teams can now get answers about their program the moment they have the question. With the new ...