Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

Adora Cruises today announced the introduction of a new loyalty membership program, the Adora Club. According to a press ...

Royal Caribbean Group raises the bar for loyalty with the introduction of "Points Choice", part of a groundbreaking new ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

CORA Loyalty, the loyalty portfolio arm of CORA Group ("CORA"), advises financial institutions to move beyond product-based rewards and adopt enterprise loyalty strategies that recognize and reward ...

While the proposal’s future remains unclear, industry leaders are taking it seriously due to the scale of revenue involved.

PDI will remain the technology and service provider of the platform. Fuel Rewards is available at more than 12,000 participating Shell locations where members can save cents-per-gallon-off on fuel.

Culver’s is the latest chain to add a loyalty program, introducing Delicious Rewards this week. The program allows guests to earn points on every dollar spent to unlock perks through its app, website, ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

United Airlines just announced that it has appointed a new leader for its MileagePlus program. The airline has selected Jarad ...