Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, bringing true moments of joy and offering a sense of community and a sense of appreciation. The bar has moved—quietly but permanently.

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding access to perks like mortgage fee discounts, auto loan discounts and cash-back deals.

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million existing customers eligible to join.

An expert ranking of the best sweepstakes casino loyalty programs that have easy-to-climb tiers and transparent requirements.

DUBLIN--(BUSINESS WIRE)--The "Latin America Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025" report has ...