Roku’s latest push into sports comes after it acquired the rights to the MLB’s Sunday Leadoff in May and The X Games in December. The Roku Sports Channel, which launched in August, also ...

In May, The Roku Channel acquired the rights to the MLB Sunday Leadoff package, which offers one game each Sunday morning of the regular season. It was the company’s first deal with one of the ...

SAN JOSE—Roku has spent the past several years developing ... Featured content will include live Major League Baseball games with MLB Sunday Leadoff, Emmy-nominated talk show “The Rich Eisen ...

part of the new Roku MLB Sunday Leadoff Series. It will stream free on The Roku Channel every Sunday, watchable whether or not you have a Roku streaming device. As always, the Braves will have ...

Roku’s MLB Sunday Leadoff, and digital platforms like X, where they produced live shows for the World Series. Viewership remains strong, with MLB Network Showcase games seeing an 11% increase ...