The partnership with the Athletes Unlimited Softball League marks MLB's first major investment in women's professional sports. Manfred said the timing felt right for the investment.

MLB partnership will amplify pro softball league. The AUSL's inaugural season kicks off June 7 and will feature four teams — Talons, Bandits, Blaze and Volts — playing a 24-game season across ...

MLB is partnering with the Athletes Unlimited Softball League — which is made up of the best pro softball players in the United States. As Noel Brennan reports, spectators can catch games in the ...

Athletes Unlimited Softball League Commissioner Kim Ng, a former Major League Baseball executive, is interviewed at the MLB's headquarters in New York on Thursday, May 29, 2025.

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited ...

Major League Baseball is making a big bet on the business of women’s sport, announcing on Thursday its first significant financial investment in a women’s professional softball league.

Major League Baseball said this week it is entering into a “first of its kind” partnership with Athletes Unlimited Softball League to boost the women’s professional sports program and help ...

Major League Baseball (MLB) announced a partnership with the Athletes Unlimited Softball League ahead of its inaugural season. MLB said in a first-of-its-kind partnership with a women's ...

The MLB partnership will include games aired on ... MLB’s youth initiatives in recent years have included both softball and girls’ baseball. The Women’s Professional Baseball League will ...

MLB announced their partnership with Athletes Unlimited, a professional softball league. AUSL’s commissioner, Kim Ng, and Manfred joined forces to increase the popularity of softball around the U.S.