Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

The size and differential needs of the purchasing public, hundreds of millions of people in the United States alone, make it difficult for any one company to serve everyone. Market segmentation aims ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...