From startups to large corporations, marketing plays an essential role in driving companies' growth and expansion. This means that the pressure is on for marketing leaders to curate the best ...

Description: Key aspects of marketing strategy formulation and implementation are covered, including customer needs assessment, targeting, and positioning strategies in a competitive market. A ...

Forbes contributors publish independent expert analyses and insights. I write about marketing strategy. SAP is a global enterprise software firm with ‎€23.46 billion in annual revenues and ...