"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

NEW YORK (WABC) -- For some people, finding the right make-up or skin care product can be a challenge. But several companies are now offering to create exactly what the customer desires. You can get a ...

INDIANAPOLIS (TEGNA) — Crayola is releasing a new box of crayons inspired by skin tones around the world, so that kids can "creatively and accurately color themselves into the world they see around ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

Finding the perfect shade of foundation has always been a struggle for me. I’ve tried so many different brands, but even the ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

Following is a transcript of the video. Nico Reyes: The odds of a foundation adapting to all skin tones are extremely low, but today we're going to be trying a product that claims to do just that.