The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually ...

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Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Most brands know something is shifting in how consumers find and choose products. What most don't know is how much of that shift has already taken place, where it's happening, or whether they're on ...

The retail media industry has rapidly embraced incremental return on ad spend (iROAS) as the next evolution beyond traditional ROAS metrics. But new research from Albertsons Media Collective, Ovative, ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Marketers are no longer asking whether streaming deserves spend. In most cases, that ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...