“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are ...

Comscore executives revealed their strategy for addressing the long-standing media measurement dilemma at NAB New York 2025. Their unified platform consolidates fragmented data from streaming, CTV and ...

A new survey of 327 full-time business professionals reveals a strong commitment to trade show participation, but also highlights a significant gap in strategic planning, measurement and creative ...

The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into ...

This gap between strategic intent and actual results is one of the most persistent challenges in management. Strategies are ...

This course is available on the BSc in Accounting and Finance, BSc in Econometrics and Mathematical Economics, BSc in Economics and Diploma in Accounting and Finance. This course is available with ...

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate ...