Pepsi recently ... delivery of the message more than any other technology can.? Flying saucers The soft drink marketer?s previous augmented reality efforts have been fairly straightforward, such as ...
Wight, Consulting Director at Aura Key Takeaways:  Collaborative sustainability: Brands, even fierce competitors like ...
A longtime Pepsi executive has issued a cryptic message as he prepares to leave the company, just days after the soft drink lost its position as America's second-favorite soda. Todd Kaplan - who ...
The company said it will replace aspartame with another sweetener - sucralose - mixed with acesulfame potassium (Ace-K). Seth Kaufman, vice-president of Pepsi, said: “Aspartame is the number one ...
The 2nd U.S. Circuit Court of Appeals upheld a Manhattan federal judge's ruling, opens new tab that Pepsi's drink was not likely to cause consumer confusion with Rise's brand. Spokespeople and ...