If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Company mission statements define a company’s objectives and its approach in the markets it serves, providing a focus for operations. (Mission statements are different than vision statements, which ...

The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...