There was an abundance of sneaker endorsement deals signed in 2024 ... senior lead NBA insider for The Athletic and Stadium. Adidas Signs NFL Star Micah Parsons to a Multiyear Partnership A ...

Sportswear giant Adidas just named a star baseball shortstop as its newest big-name endorser. His team? Stillwater High School in Oklahoma.

Ahead of his appearance in the 2025 NBA All-Star Slam Dunk contest, Milwaukee Bucks forward Andre Jackson Jr. has landed a ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal ... Adidas, according to Shams Charania of ESPN. The agreement makes Lillard the fourth active NBA ...

Caitlin Clark made history in April 2024 when she signed an eight-year, $28 million contract with Nike, reportedly the ...

The four-time NBA MVP added a pair of endorsement deals in 2019 with ... of the Year and four-time All-Star. Lillard’s Adidas shoe deal is worth roughly $10 million annually.

Slam Dunk Contest high flier and Milwaukee Bucks wing Andre Jackson Jr has signed a deal with Adidas ahead of Saturday’s showcase event. The added detail here is that the 23-year-old Jackson will ...

Kobe Bryant commands the top playing salary in the NBA at $24.8 million, but James earns the most off-the-court with $34 million over the past 12-months through endorsements and royalty deals.

With this extension, which was first reported via X (formerly Twitter) by ESPN senior NBA insider Shams Charania, Watkins has one of the richest shoe endorsement ... Adidas told FN in the new deal ...