Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Composable systems require governance. Modular martech stacks offer flexibility but only succeed when built on strict naming, integration and data standards. AI demands clean data. Even advanced tools ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research from Acxiom. The report was based on data from a survey of 200 ...

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the ...