Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has ...

The combined platform applies real-time session decisioning across content, commerce, and advertising, augmenting static widget logic with a first-party intelligence layer that maximizes yield without ...

And so publishers have always lived with a tension: readers want fast content, and advertisers want ad impact. When budgets tighten, it’s tempting to reach for supposedly ‘high-impact’ formats that ...