News

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

'Our story hasn't changed.' Here's what's inside Cracker Barrel's new fall season menu

Inspired by the rich flavors of fall and beloved guest favorites, Cracker Barrel's new fall season menu is available nationwide. Here's what's inside.

Cracker Barrel’s controversial rebrand won’t be stopped — here’s how the menus are changing

Cracker Barrel is barreling along with its modern makeover. After months of criticism from fans over the chain’s remodeling ...

Cracker Barrel assures customers its values remain the same amid logo uproar

Cracker Barrel on Monday tried to reassure customers that its values have remained the same after receiving criticism ...

Cracker Barrel Announces Major Menu Change

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Cracker Barrel debuts new logo, CEO talks restaurant remodels

Cracker Barrel has made its way into the internet zeitgeist as the hybrid restaurant and country store has been rolling out ...

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...