Luka Doncic’s Lakers debut has the basketball world talking. That includes its corporate sponsors — namely, Gatorade.

Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company’s strategy to win the ...

The tradition dates back to 1984, and online bettors are already guessing the color of 2025's Gatorade shower.

Since the 1980s, when the New York Giants implemented the fashion of soaking head coach Bill Parcells to celebrate an important victory, the Gatorade bath at the end of championshi ...

One of sports’ preeminent brands is responding in kind, dropping a commercial befitting of Doncic’s hardwood prowess. Here’s what you need to know about Gatorade’s teaser trailer for ...