Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an ...

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant ...

Nigo is here. Well, he’s always been here. The legendary designer has been a cornerstone of modern sneaker and streetwear ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Nike describes the kicks thusly: "Responsive cushioning in the Pegasus provides an energized ride for everyday road running ... here's why FSU, AD Alford may want to stick with the program ...

Nike’s incoming chief executive is known for welling up with tears when he speaks about the company because he cares so much ...

That's why we put the best running shoes to the test, so you can find a pair for your training. After putting the hours in, we rate the Nike Air Zoom Pegasus 40 as the best for most people because ...

Out-of-home ads, which Nike is also promoting on its social channels, carry over the edgy attitude. “If you don’t hate running a little, you don’t love running enough,” reads one.

Check out the new FSU Seminoles Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2024 NCAA Collection ahead of ...