He specifically cited the work the two sides have done with youth basketball. He also praised Nike for their quick turnaround when jerseys were tearing easily during the 2017-18 season.

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Nike has been the NBA’s global merchandise partner since the start of the 2017-18 season, after they struck a deal in 2015 to ...

CHICAGO – Today, the Chicago Bulls unveiled their 2024-25 Nike NBA City Edition uniforms, presented by motorola razr ... three NBA MVP Awards and numerous basketball legends. Through meaningful ...

Kobe Bryant fans are about to get a third chance at securing two of his Nike Kobe sneakers in Los Angeles Lakers colorways.

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...

Nike honors Kobe Bryants legacy with the Kobe 8 Protro Team Bank Collection, featuring team-ready colorways launching 8. Simultaneously, Nike introduces the Air Zoom Upturn SC, a sub-$100 sneaker ...

Nike Basketball, with whom Collier collaborates on sneakers, took notice of the performance and posted on X (formerly Twitter) to join the conversation after the game. Nike Basketball's account ...

LAS VEGAS (KTNV) — A local soccer academy is aiming to engage the community this December through their partnership with Nike. Youth athletes between ages 6 and 16 will have the chance to get ...

The NBA made a massive change back in 2017 when they switched from Adidas to Nike as the league’s official jersey maker. The ...