Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

As paid search marketers, we have something of a love affair with data. PPC has gotten more expensive as the years have passed, so it’s become even more imperative to understand where every cent is ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How ad assets work in PPC Chat with SearchBot Ad assets (formerly called extensions) provide more information about ...

Opinions expressed by Entrepreneur contributors are their own. One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action. PPC professionals are always trying to answer the question “What appeals ...

Do you invest in ad copy testing? If you are like me, you know this is an important part of your strategy.However, it can be difficult to know where you should begin. There are countless directions ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...