Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

1. Direct your law firm’s ads to a landing page; not a homepage! A carefully crafted landing page for your law firm’s PPC ads can help turn more clicks into leads while keeping your cost-per-click ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How ad assets work in PPC Ad assets (formerly called extensions) provide more information about your ad. There are many ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

As paid search marketers, we have something of a love affair with data. PPC has gotten more expensive as the years have passed, so it’s become even more imperative to understand where every cent is ...

Opinions expressed by Entrepreneur contributors are their own. One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...