By 2020, Chouinard’s discomfort with his ownership of the lucrative outdoor apparel brand was ramping up. While Patagonia has ...

"Instead of "going public," you could say we're "going purpose," Patagonia founder Yvon Chouinard said of his decision to give away the multi-billion dollar company Charmaine Patterson is an ...

Patagonia, the outdoor gear company famous for its mountain-range logo, is suing Marden's Surplus and Salvage for trademark violations, alleging the bargain retailer knowingly sold counterfeit ...