Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

A lane-keeping system uses a sensor-fusion engine integrating GPS and an IMU with a two-stage map-matching algorithm. The system does not require explicit lane-level geo-referencing, saving massive ...

Google announced many new software treats at Google I/O today. Aparna Chennapragada introduced one of the best new features: visual guidance and Visual Positioning System in Google Maps Navigation. We ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...