Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

A lane-keeping system uses a sensor-fusion engine integrating GPS and an IMU with a two-stage map-matching algorithm. The system does not require explicit lane-level geo-referencing, saving massive ...

Google announced many new software treats at Google I/O today. Aparna Chennapragada introduced one of the best new features: visual guidance and Visual Positioning System in Google Maps Navigation. We ...

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...