The beginning of every new year comes with resolutions and a vow to leave behind bad habits.Often the quest to improve health ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. There has been much ...

Games can be much more than just for fun. Dr. Elena Bertozzi is a Quinnipiac University professor of game design and ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Instead of waiting for something to go wrong with behavior, spend time preemptively giving attention to behaviors that you want to see the moment you see them.

Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...

Culture—the shared practices learned over time—is the driving force behind performance, making it inherently vital to your organization's success. But what if it's not delivering the desired results?

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...

Many parents have been there—red-faced as your child makes you want to scream at the top of your lungs. New research suggests at different approach works better. When parents respond to a child's ...