These are not just "blazers and beige blouses", said Tayler Adigun in Blavity, but a symbol of a "right-leaning" and ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

"You know right wing is 'in' when a fast fashion company does a WHOLE REBRAND going from mostly 'club clothes' to half their ...

When PrettyLittleThing unveiled its relaunch under the name ‘A Legacy in Progress’ and Boohoo repositioned itself under the ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s ...

Love Islanders have long been partnering with PrettyLittleThing and it’s basically a rite of passage for them at this point.

PrettyLittleThing was once the face of fast fashion’s glitzy, in-your-face appeal, known for bodycon dresses, flashy patterns ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The fast fashion retailer has slashed its returns policy in half, from 28 ...

A plus size influencer was left baffled after she tried on a new item from PrettyLittleThing's rebranded selection - and was told that she looked like a 'crumpled McDonald's bag'. Muinat ...

PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy many of the changes, including the prices. The brand has achieved global success with ...